In an exciting development for both parties involved, Samboad Business Group Limited a prominent digital marketing firm and business solution provider, has announced the renewal of its partnership with Berry Ladies Football Club for another two years. The partnership between SamBoad and Berry Ladies FC has been instrumental in enhancing the club’s digital presence, with SamBoad managing the club’s social media pages, website, and blogs.
The CEO of Berry Ladies Football Club, Kwasi Osei Danso Ofori-Atta expressed his enthusiasm about continuing the partnership, stating, “We are thrilled to extend our partnership with SamBoad for another two years. Their expertise in digital marketing has been invaluable in helping us connect with our fans, sponsors, and the wider football community. With SamBoad’s support, we have been able to strengthen our online presence and engage with our audience in meaningful ways.”
Likewise, the CEO of SamBoad, Samuel Kwame Boadu conveyed his excitement about the partnership renewal, emphasizing the firm’s commitment to supporting Berry Ladies FC’s digital marketing efforts. “We are delighted to renew our partnership with Berry Ladies Football Club. Over the past years, we have worked closely with the club to elevate its digital presence and reach. We look forward to continuing this journey together, leveraging our digital marketing strategies to further enhance the club’s visibility and success,” said the CEO of SamBoad.
The renewal of the partnership between SamBoad and Berry Ladies Football Club signals a continued collaboration aimed at achieving mutual success both on and off the field. With SamBoad’s expertise in digital marketing and Berry Ladies FC’s dedication to excellence, the future looks promising for this dynamic partnership.
In a remarkable initiative aimed at empowering young female athletes beyond the football field, SamBoad Business Group Limited, a leading digital marketing and business solutions provider, focused on youth development as well, recently organized a skill set training session for the players of Berry Ladies Football Club on a Vals Day, 14th February 2024. The event, generously sponsored by Priority Insurance Company Limited, provided the players with valuable training in various practical skills, offering them opportunities for personal and professional growth outside the realm of sports.
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The skill set training, held at the camp of Berry Ladies FC, encompassed a diverse range of practical skills tailored to equip the players with valuable knowledge and capabilities. Among the skills taught were soap making, after wash production, parazo production, brown sugar preparation, and liquid soap production. These skills were carefully selected to offer the players diverse avenues for income generation and personal development.
Under the guidance of an experienced trainers and facilitators, the players enthusiastically engaged in the training sessions, eagerly learning the intricacies of each skill. From mastering the art of soap making to understand the nuances of liquid soap production, the players demonstrated remarkable dedication and enthusiasm throughout the training program.
Speaking about the initiative, Samuel Kwame Boadu, the founder of SamBoad Business Group, emphasized the organization’s commitment to holistic youth development. He stated, “At Samboad, we believe in empowering young individuals especially Berry Ladies FC athletes to reach their full potential, both on and off the field. This skill set training program is a testament to our commitment to providing athletes with opportunities for growth and self-improvement beyond their sporting endeavors.”
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Samuel Kwame Boadu, Founder of SamBoad Business Group LLC speaking
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The sponsorship from Priority Insurance Company further underscored the importance of corporate support in driving meaningful social impact initiatives. Mr. Abubakari Salifu, General Manager, Marketing and Business Development at Priority Insurance Company, expressed his company’s pride in partnering with Samboad Business Group Limited to support the skill set training for Berry Ladies Football Club. He stated, “As a company deeply committed to community development and empowerment, we are honored to sponsor initiatives that contribute to the holistic development of young women. By equipping the players with practical skills, we are investing in their future success and empowering them to become agents of positive change in their communities.”
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Some Executive Management of Priority Insurance Company Limited
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The skill set training received widespread praise from participants and stakeholders alike, with the players expressing gratitude for the invaluable opportunity to acquire new skills and expand their horizons. Many expressed their enthusiasm for applying their newfound knowledge in their personal lives and exploring entrepreneurial ventures beyond football.
The skill set training organized by SamBoad Business Group Limited for Berry Ladies Football Club, generously sponsored by Priority Insurance Company, exemplifies the transformative power of sports-based youth development initiatives. By equipping young female athletes with practical skills and opportunities for personal growth, the initiative not only empowers them to succeed on the field but also prepares them for success in life beyond sports. As the participants embark on their journey armed with new skills and knowledge, they are poised to make a positive impact in their communities and inspire others to pursue their dreams with determination and resilience.
Samuel Kwame Boadu, a renowned expert in the field of digital marketing and founder of SamBoad Business Group Limited on 28th October 2023, conducted a comprehensive training session for insurance agents of Priority Insurance Company Limited from Brong Ahafo and Ashanti region. The session focused on enhancing the insurance agents’ skills in branding, digital marketing strategies, and the effective use of WhatsApp Business tools.
Image Credit: SamBoad Business Group LLC
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The one day training session brought together insurance agents hailing from the vibrant Ashanti Region, representing towns such as Obuasi, Bekwai, Santasi, Juaso, Konongo, Agona, Effiduase, Kronom, Tafo, Bantama, Suame, Bibiani, Kwamo, Kumasi, as well as agents from the Brong Ahafo Region, including Sunyani, Techiman, Brekum, Wenchi, Atebubu, Goaso, Sampa, Kintampo, and Nkoranza.
Image Credit: SamBoad Business Group LLC
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Mr. Charles Adu-Antwi, the Northern Sector Manager, Mr. Frank Ofori Agyekum, the Ashanti Regional Manager, Mr. Abass Yakubu, the Brong Ahafo Regional Manager and Mr. Ernest Danquah, the Head of Retail and Agency and staff from the two regional offices of Priority Insurance Company Limited, also attended the training, which took place at the Suame Office Premises.
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One of the highlights of the training was the participation of the regional managers, each of whom provided invaluable insights into how agents could apply these newly acquired tools to their daily activities. The session commenced with Samuel Kwame Boadu’s informative presentation on branding and its significance in the insurance industry. Samuel emphasized that a strong brand presence can create a lasting impression and help agents stand out in a competitive market.
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Mr. Charles Adu-Antwi, the Northern Sector Manager | Image Credit: SamBoad Business Group LLC
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Mr. Frank Ofori Agyekum, the Ashanti Regional Manager | Image Credit: SamBoad Business Group LLC
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Samuel delved into the intricacies of digital marketing, touching upon strategies such as social media branding, digital marketing strategies, and content creation. His real-life case studies demonstrated how insurance agents in the two regions could successfully implement these strategies into their daily marketing activities.
The use of WhatsApp Business tools was also a key focus of the training. Samuel demonstrated the various functions of the platform, including messaging, automated responses, and business profiles.
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Mr. Abass Yakubu, the Brong Ahafo Regional Manager| Image Credit: SamBoad Business Group LLC
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The Agents actively participated in the training session, asking questions and seeking clarifications on the practical application of the strategies shared by both Samuel and the regional managers. The engaging Q&A sessions allowed the agents to gain deeper insights into the intricacies of branding, customer service and digital marketing. The spirit of cooperation was evident as experienced agents shared their own success stories with the other agents.
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Image Credit: SamBoad Business Group LLC
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Image Credit: SamBoad Business Group LLC
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“Training sessions like these provide our agents with the knowledge and tools they need to stay competitive in the ever-changing insurance landscape. In an increasingly digital world, strong branding and effective digital marketing are essential,” Mr. Charles Adu- Antwi remarked during his clarifications on the trainings.
In a closing address, the Ashanti Regional Manager, Mr. Frank Ofori-Agyekum delivered an inspirational message, urging all agents present to approach their work with dedication and enthusiasm. His admonition served as a reminder that continuous learning and improvement are vital in the ever-evolving insurance industry.
Mr. Ernest Danquah, Head of Retail and Agency further answered questions from agents, providing additional clarity on important topics. This interactive exchange further enriched the agents’ understanding of the material presented and also insights on how management of Priority Insurance Company Limited are doing everything they can to continuously equip their agents with every vital tool to help them sell.
Mr. Ernest Danquah, the Head of Retail and Agency
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As the training concluded, the agents left the venue with a deeper understanding of the power of branding and digital marketing. Armed with these new skills, they were eager to put them into action in their daily activities. The event not only empowered insurance agents but also fostered a sense of community and collaboration among these stakeholders.
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Samuel’s training was a step towards ensuring that insurance agents are well equipped to adapt to the evolving market dynamics, marking an important milestone in their journey towards providing better services to their clients. The event serves as a reminder that continued education and adaptation are key to success in the insurance industry.
Samuel Kwame Boadu training Insurance Agents of Koforidua Branch
The various topics covered during the trainings highlighted three crucial elements that can shape the success of agent’s insurance businesses in this digital age: Branding, Digital Marketing, and the use of WhatsApp Business.
This forms part of Priority Insurance Company’s Technology-focused measures to enable insurance agents adapt swiftly and navigate the fast pace of Technology.
The initiative also ties in with SamBoad Business Group Limited’s sponsored Corporate Digital Marketing Initiative, which aims to support businesses and brands to catch up with Digital Marketing Trends.
The first session of the training was held at Priority House, Headquarters of Priority Insurance Company Limited for all Greater Accra Agents under Priority Insurance
Opening the training session at Koforidua, Mr. Prince Boamah Bremang, Acting Manager – Koforidua Branch said: “Insurance businesses are critical segments of our economy, and the COVID-19 pandemic has affected the global supply chain system, and by extension affected operations wherein Insurance mostly operates. However, we are confident that by equipping our agents with the relevant know-how and expertise regarding digital marketing and branding, agents will be sufficiently armed to strategies effectively and continue to grow their businesses in spite of the challenges posed by the pandemic and the fast-paced technology shaking our system”.
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Mr. Prince Boamah Bremang, Acting Manager – Koforidua Branch
Mr. Ernest Danquah, Head, Retail and Agency, further elaborated the objectives of the training. He stated: “This training session is geared toward increasing the operational capacity of all agents nationwide; empowering them to continue operating at or even above technology; and ensuring that agents maintain or expand employment levels in spite of how businesses are shifting from brick and mortar. Ultimately, the goal is to build capacity among participants to enable them to become more resilient to current and future shocks or stressors”.
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Mr. Ernest Danquah, Head, Retail and Agency
Samuel Kwame Boadu, in his training reminded the insurance agents present that what will set their insurance business apart as agents is not just a good name as some think when it comes to branding; it is the entire personality of them and the alignment of their goals with that of Priority Insurance Company Limited long- and short-term goals. Their brand communicates their values and promises to their customers. He further stated that building a strong brand means being consistent in their messaging, visuals, and customer experience both online and offline. “It is about evoking emotions and connecting with their online and physical audience. Your brand should answer the question, “Why should people choose you over the competitions around them?” A continuous process requires adaptability to stay relevant,” he elaborated.
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The Founder of SamBoad Business Group Limited further went on to state that the landscape of marketing has transformed in the digital age that it is no longer about billboards and TV ads; it’s about reaching audiences where they spend most of their time: which is online. He explained that digital marketing encompasses various strategies, from social media and content marketing to SEO and paid advertising. “The key is to understand your audience on social media and choose the right channels to reach them,” he emphasized. He told them that it is about designing content that resonates with their audience’s needs and optimizing their online presence to stand out when it comes to building a strong personal brand on social media.
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Samuel Kwame Boadu concluded by emphasizing that WhatsApp Business could be a powerful tool for client acquisition and retention when used thoughtfully and in line with their brand’s identity. He urged them that client relationships are built on trust, so they should always prioritize transparency and respect for privacy in their communications at the same time they should add human touch when chatting with their customers.
After asking some few questions, Ephram Gideon Lomotey, Deputy Manager, Broker Relations, advised the agents to close the insurance business gap by adopting e-channels as trained on. Additionally, he advised agents who are already feeling the pinch of technology to take advantage of interventions by management of Priority Insurance Company Limited to help mitigate the impact of technology especially Digital Marketing on their operations, and to assist in expediting their return to buoyancy.
Over 15 agents of the Koforidua Branch participated in the third training session. The Insurance Agents who were interviewed after the training expressed satisfaction with the session.
Priority Insurance Company Limited, Samuel Kwame Boadu with his SamBoad Business Group Limited Team will hold more training sessions in the ensuing weeks, with a focus on training all Agents under Priority Insurance Company Limited nationwide to enable them to address the challenges presented by Technology especially leveraging Digital Marketing to increase insurance businesses.
