Accra, Ghana — SamBoad Business Group Ltd, in partnership with LeoCay Media, has announced a strategic collaboration with Ladystrikers FC to strengthen the club’s digital marketing, media presence, and public relations efforts ahead of upcoming competitions and long-term brand development.
Under the partnership, SamBoad Media Consult, a subsidiary of SamBoad Business Group, will lead digital marketing strategy, content development, public relations, and media engagement, while LeoCay Media will oversee branding, visual identity, and graphic design execution for Ladystrikers FC.
The collaboration is designed to enhance Ladystrikers FC’s online visibility, storytelling, and engagement across digital platforms, while positioning the club as a professionally managed women’s football brand within Ghana and beyond.
Speaking on the partnership, Samuel Kwame Boadu, Founder of SamBoad Business Group, noted that the agreement aligns with the group’s commitment to supporting sports development through strategic communication and digital innovation.
“Women’s football continues to grow in Ghana, and Ladystrikers FC represents the professionalism, discipline, and ambition needed to elevate the game. Through SamBoad Media Consult and LeoCay Media, we aim to build a strong digital footprint that reflects the club’s values, performance, and long-term vision.”
As part of the engagement, SamBoad Media Consult will handle:
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Digital marketing strategy and execution
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Content creation and publishing
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Public relations and media coordination
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Matchday communications and storytelling
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Audience growth and engagement analytics
LeoCay Media will manage:
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Brand design and visual consistency
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Graphic design for digital and offline assets
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Creative support for campaigns and announcements
Ladystrikers FC welcomed the partnership, highlighting the importance of professional media management in modern football.
“This partnership gives us the structure and expertise needed to tell our story better, connect with fans, sponsors, and stakeholders, and grow our brand beyond the pitch,” Dr. Kojo Benjamin Taylor (Chairman & Founder, Ladystrikers FC) said.
The collaboration reflects a growing trend of football clubs investing in structured digital marketing, branding, and PR to build sustainable sports institutions, attract sponsorships, and expand fan engagement.
Source: SamBoad Media Consult