Accra, Ghana – September 20, 2025 – SamBoad Business Group Ltd, through its media and communications subsidiary SamBoad Media Consult, has entered into a strategic partnership with LeoCay Media to support the digital transformation and brand positioning of Brong Ahafo United.
The collaboration is aimed at strengthening the club’s digital marketing, media visibility, branding, and public relations efforts ahead of upcoming competitions and the club’s broader long-term brand development agenda.
Under the partnership agreement, SamBoad Media Consult will lead the club’s digital marketing strategy, media engagement, public relations coordination, online audience growth, and content development initiatives. LeoCay Media will oversee branding direction, visual identity development, creative communication materials, and graphic design execution.
The partnership is expected to reposition Brong Ahafo United within Ghana’s football ecosystem through structured digital communication, fan engagement strategies, and stronger online visibility.
Speaking on the partnership, Samuel Kwame Boadu stated that the collaboration reflects the group’s commitment to supporting sports development through strategic communication and digital innovation.
“Football clubs today require strong digital systems, consistent media engagement, and professional branding to remain competitive and relevant. This partnership demonstrates our commitment to supporting sports development through modern communication strategies and innovative digital engagement,” he said.
Management representatives from LeoCay Media also emphasized the importance of strategic branding and visual storytelling in helping sports institutions build stronger identities and connect with wider audiences.
The initiative is expected to support Brong Ahafo United’s long-term visibility, sponsorship appeal, fan interaction, and institutional growth while creating a more structured and modern media presence for the club.
SamBoad Business Group Ltd continues to expand its footprint across business consulting, digital communications, public relations, branding, and media strategy services for institutions and organizations across Ghana.