Established in 2014 | Rebranded in 2021 | Operating under the brand name “SamBoad”

SamBoad Business Group Ltd began its journey in 2014 as SamBoad Ventures, founded by Samuel Kwame Boadu. Initially launched as a sole proprietorship focused on mobile money and agency services, the company quickly established itself as a trusted player in Ghana’s mobile financial services industry. By 2021, SamBoad Ventures had evolved, expanding its services and rebranding as SamBoad Business Group Ltd, a multifaceted Holding company with a corporate structure and four distinct subsidiaries (Business Names/Entreprises), alongside a foundation to support community health and youth development.

SamBoad Business Group Ltd is a Ghanaian-owned holding company established in 2014 to provide innovative and diversified solutions across key sectors, including digital marketing, logistics, media, publishing, and risk management. With over a decade of excellence, we have built a strong reputation for delivering value-driven services and fostering long-term client relationships.

Currently an award-winning digital marketing and business solutions provider company, we now offer a full spectrum of data-driven digital marketing and business services. We develop growth-oriented digital marketing campaigns and partner to design business solutions that make a positive impact on businesses. As we grow, we continue to improve our processes and invest in state-of-the-art tools and resources to provide our digital marketing and business partners with top-notch services. 

Our Structure

SamBoad Business Group Ltd operates as the parent company or holding company overseeing four dynamic subsidiaries, each focused on delivering specialized services:

Our Subsidiaries

1. SamBoad Express
   A logistics powerhouse, SamBoad Express specializes in both local and international delivery solutions. As a partner of DHL Express, SamBoad Express offers global shipping options, making international logistics accessible to local clients. Additionally, the company operates a fleet of motorcycles dedicated to Bolt Food delivery, ensuring reliable, prompt services across various sectors of the logistics industry. Click Here (to learn more)

2. SamBoad Media Consult
   SamBoad Media Consult Ltd is a trusted provider of media and digital marketing services. Offering a wide range of services, including branding, PR, social media management, and digital advertising, SamBoad Media Consult works closely with brands to enhance their digital presence and engage target audiences effectively. Click Here (to learn more)

3. SamBoad Publishing Hub
   As the Group’s publishing arm, SamBoad Publishing hub manages four digital news platforms, each tailored to deliver high-quality, relevant content across diverse sectors. These platforms namely, The Ghana Times, SKB Journal, Brand Focus Africa & Ghana Health Journal are pivotal digital assets, delivering insightful news and updates that keep readers informed and engaged. Click Here (to learn more)

4. SamBoad Risk Management 
   A commission-based agency specializing in general insurance sales and advisory services, ensuring clients are financially protected Click Here (to learn more)

Foundation: SamBoad Football Academy

SamBoad Football Academy operates as a foundation with a dual mission: to promote sports and health within the community we operate. Through community football events and health walks, the foundation fosters youth development, encourages a healthy lifestyle, and builds a strong sense of community involvement as our Corporate Social Responsibility (CSR). We have also built SamBoad Sports Agency that also helps female players gain international contracts to further their football career in Africa or Europe.

By operating these subsidiaries under the umbrella of SamBoad Business Group Ltd, we aim to provide a streamlined and integrated service offering that meets diverse customer needs while promoting operational efficiency and innovation.

Our Vision

To become the most trusted and versatile holding company in Ghana, delivering world-class services across industries with innovation, integrity, and impact.

Our Mission

To empower businesses and individuals by providing innovative, high-quality, and reliable solutions through our diversified subsidiaries. We are committed to creating value for our clients, partners, and communities.

Our Values

• Innovation: Driving forward-thinking solutions.
• Integrity: Upholding transparency and trust in every interaction.
• Excellence: Ensuring the highest standards of quality in all services.
• Customer-Centricity: Prioritizing the needs and satisfaction of our clients.

Why Choose Us?

• Integrated Solutions: Our subsidiaries work seamlessly together to provide holistic services.
• Expert Team: A highly skilled and multi-functional workforce ensures your needs are met efficiently.
• Proven Track Record: Over a decade of experience working with top brands like Priority Insurance Co. Ltd, Kofikrom Pharmacy Ltd, and Rokmer Pharma, Berry Ladies FC just to mention few
• Cost-Effective Approach: A lean employment structure that maximizes productivity and minimizes costs.

Legal Parent Name: SamBoad Business Group Ltd.

Headquarters: Accra-Oyarifa, Ghana

Business Model: B2C, B2B

Founding Date: 14th April 2014

No. of Employees: 11 to 50

Company Type: Private Limited Liability (Holding Company)

Registration: Registrar General, Ghana