Category: Press & News

In this section, you’ll find news coverage of SamBoad (what other news organizations are saying about us), plus quick updates on the latest things happening

Kezia Sanie Asiedua Esq. Secures Wikipedia Page After Two-Year Media Strategy with SamBoad
Accra, Ghana – May 2025 – Ghanaian youth advocate, social entrepreneur, and gender equality champion Kezia Sanie Asiedua Esq has officially joined the ranks of notable public figures listed on Wikipedia, thanks to a two-year media growth and PR strategy led by SamBoad Business Group Ltd, under the guidance of its founder, Samuel Kwame Boadu.

This milestone marks yet another successful Wikipedia qualification campaign by SamBoad, following the digital elevation of Berry Ladies FC and Priority Insurance Company Ltd, both of which achieved Wikipedia recognition after strategic media efforts initiated and executed by the agency.

Building a Legacy Beyond Advocacy

Since 2023, SamBoad Business Group Ltd through SamBoad Media Consult has worked closely with Kezia Sanie to structure her online narrative—highlighting her impactful work with FTF Ghana’s empowerment, youth leadership, and community development. From feature articles in Ghanaian news platforms to spotlight interviews and curated thought-leadership pieces, SamBoad ensured her advocacy translated into media authority.

“We understood that Kezia Sanie Asiedua Esq. wasn’t just doing great work—she needed the digital footprint to match that work. Our goal was to help the world recognize the value she brings,” said Samuel Kwame Boadu, lead strategist on the project.

Using the same framework applied in the transformation of Berry Ladies FC and Priority Insurance Co. Ltd—two organizations that transitioned from local recognition to global documentation—SamBoad created a media blueprint for Kezia Sanie Asiedua Esq. This included:
- Publishing over 20 articles across reputable Ghanaian and African media outlets.
- Amplifying her voice through online interviews, podcasts, and public speaking recaps.
- Ensuring regular digital presence via LinkedIn, X (Twitter), and news features.
- Securing credible, third-party references for notability under Wikipedia guidelines.
Echoing Success: From Berry Ladies FC to Youth Icons

The model for success was first tested with Berry Ladies FC, a women’s football club in Ghana. Through SamBoad’s consistent media coverage and content strategy, the club gained local and international attention, fulfilling Wikipedia’s requirement for sustained third-party coverage.

The strategy was later mirrored with Priority Insurance Co. Ltd, where SamBoad, led storytelling efforts around their corporate growth, award wins, and industry contributions—also leading to Wikipedia listing.

With Kezia Sanie Asiedua Esq., the approach was more personal and narrative-driven, focusing on her advocacy work, awards, campaigns, and representation of Ghanaian youth at global forums.

“Our formula is simple but effective: real stories, real platforms, and consistency,” said Samuel. “Kezia’s journey deserves global recognition, and we are proud to have been part of that story.”

About Kezia Sanie Asiedua

Kezia Sanie Asiedua is a Ghanaian youth activist, founder of the For The Future Ghana initiative, and a passionate advocate for girls’ rights and gender equality. Her work has impacted thousands across the continent, earning her both local and international accolades.

About SamBoad Business Group Ltd

SamBoad Business Group Ltd, founded by Samuel Kwame Boadu, is a Ghanaian-based digital strategy and media consulting firm. The company supports entrepreneurs, corporates, and institutions in building lasting media legacies, achieving brand notability, and unlocking digital milestones like Wikipedia recognition.

For collaborations or digital consulting:
📧 communicate@samboad.org
May 23, 2025
SamBoad Revamps Rokmer Pharma’s Website and Launches Integrated E-Commerce with Bolt Food Logistics

Accra, Ghana – [23rd May, 2025] – SamBoad Media Consult, subsidiary of SamBoad Business Group Ltd, a leader in digital marketing and business transformation, is proud to announce the successful revamp of Rokmer Pharma Ltd’s official website, alongside the launch of a fully integrated e-commerce platform with Bolt Food and local pickup logistics options. This strategic digital transformation marks a new chapter in customer convenience and pharmaceutical service delivery in Ghana.

The newly designed website [Buy Medicines & Health Products Online In Ghana – Rokmer Pharma Store] now offers an enhanced user experience with improved navigation, mobile responsiveness, and easy access to Rokmer Pharma’s wide range of products and services. In addition, SamBoad Business Group Ltd has developed and launched Rokmer Pharma’s first-ever e-commerce store, allowing customers to browse and purchase medications, health products, and essentials directly from the comfort of their homes.

What sets this launch apart is the seamless integration with Bolt Food, enabling efficient delivery of pharmaceutical and wellness products to customers’ doorsteps. For those who prefer traditional methods, a local pickup option is also available at designated Rokmer locations.

“We are thrilled to bring this level of innovation to Rokmer Pharma’s operations,” said Samuel Kwame Boadu, Founder of SamBoad Business Group Ltd. “Our goal was to blend technology with health access, and now, customers can order with confidence, choose fast delivery via Bolt Food, or pick up from nearby branches — all through a sleek, secure, and simple online platform.”

This move is part of Rokmer Pharma’s long-term vision to improve healthcare delivery through digital transformation, and it aligns with SamBoad’s commitment to empowering businesses in Ghana with cutting-edge digital solutions.

For media inquiries, partnership opportunities, or interviews, contact:
Email: communication@samboad.org
Website: www.samboadbusinessgroup.org
Instagram | LinkedIn | Facebook: @SamBoad

May 23, 2025
SamBoad Conducts Two-Day Digital Marketing Training for Trans-National Insurance Brokers
Accra, Ghana – [22nd April, 2025] – SamBoad, a leading digital marketing and business solutions provider in Ghana, has successfully organized an intensive two-day digital marketing training program for Trans-National Insurance Brokers, aimed at equipping their team with essential skills to boost the company’s digital visibility and customer engagement in an increasingly online world.

The training took place at [HQ of Trans-national Insurance Brokers], where key staff of Trans-National Insurance Brokers were guided through modern digital strategies tailored to the insurance industry. The workshop was facilitated by Samuel Kwame Boadu, Founder and Digital Strategist at SamBoad Business Group Ltd.

Over the course of two days, participants gained hands-on insights into:
- Building a strong and consistent digital brand
- Optimizing content for social media platforms and client trust
- Mastering the use of Google Business Profile, SEO, and insurance-focused keywords
- Running effective paid ads on Meta and Google
- Developing customer-first e-mail and WhatsApp marketing strategies
- Analytics and digital reputation management for insurance companies
“Our goal is to empower Trans-National Insurance Brokers to take charge of their digital space and reach more clients with confidence,” said Samuel Kwame Boadu. “This training not only provides tools but also strategies to convert online engagement into real business growth.”

The management of Trans-National Insurance Brokers lauded the program’s relevance, describing it as a timely intervention that will enhance their competitiveness in the evolving digital economy.

This training is part of SamBoad’s wider initiative to digitally transform key players in Ghana’s insurance and financial services sectors.

For more information or to request corporate training:
📧 communicate@samboad.org
🌐 www.samboad.org (SamBoad Holdings Ltd)
April 12, 2025
SamBoad Trains Corporate Trust Insurance Brokers in Digital Marketing to Drive Growth and Visibility
Accra, Ghana – [23rd March 2025] – SamBoad, Ghana’s premier digital marketing and business solutions firm, has successfully conducted a comprehensive Digital Marketing Training Program for Corporate Trust Insurance Brokers as part of their ongoing commitment to helping traditional businesses thrive in the digital era.

The training, held at [Macarthy Hills, Premises of Corporate Trust Insurance Brokers], focused on equipping key team members of Corporate Trust Insurance Brokers with modern digital marketing skills to improve their online visibility, client engagement, and brand positioning across platforms such as Google, social media, and insurance-related digital channels.

Topics covered included:
- Building a strong digital brand for insurance firms
- Leveraging social media and content marketing for customer trust
- Email marketing strategies for client retention
- Search Engine Optimization (SEO) for insurance keywords
- Digital advertising using Meta (Facebook/Instagram) and Google Ads
- Reputation management and digital customer service
“This training was crucial to ensure that Corporate Trust Insurance Brokers is not just surviving but thriving in the new digital-first business environment,” said Samuel Kwame Boadu, Founder of SamBoad Business Group Ltd. “We tailored the session to address the specific needs of the insurance industry, especially how to attract and retain digitally savvy clients in Ghana.”

Corporate Trust Insurance Brokers expressed appreciation for the hands-on and practical nature of the training, which included real-time digital audits, social media optimization, and campaign simulations.

This initiative is part of SamBoad Business Group’s larger vision of helping traditional businesses across Ghana adapt and grow through digital transformation and strategic communication.

For media inquiries or to request similar corporate training, contact:
Email: communicate@samboad.org
March 23, 2025
SamBoad Business Group Ltd Partners with Rokmer Pharma Ltd to Strengthen Digital Marketing and Brand Visibility

Accra, Ghana – [13th June, 2024] – SamBoad Business Group Ltd is excited to announce its latest strategic partnership with Rokmer Pharma Ltd, a leading name in pharmaceutical wholesale and retail operations in Ghana. The collaboration is set to enhance Rokmer Pharma’s online presence through comprehensive digital marketing, branding, public relations, and web development services.

As part of this partnership, SamBoad will revamp Rokmer Pharma’s website, manage its social media platforms, design graphics, improve media outreach, and support e-commerce development. The objective is to increase brand awareness, customer engagement, and online performance across digital channels.

“We’re thrilled to work with Rokmer Pharma Ltd and bring our expertise to a brand that’s making a real impact in healthcare,” said Samuel Kwame Boadu, Founder of SamBoad Business Group Ltd. “This partnership aligns perfectly with our mission to empower brands through innovative and measurable digital strategies.”

This marks another major step in SamBoad’s mission to drive business growth through digital transformation in Ghana and across Africa.

June 13, 2024
SamBoad Renews Partnership with Berry Ladies Football Club for 2 Years

In an exciting development for both parties involved, Samboad Business Group Limited a prominent digital marketing firm and business solution provider, has announced the renewal of its partnership with Berry Ladies Football Club for another two years. The partnership between SamBoad and Berry Ladies FC has been instrumental in enhancing the club’s digital presence, with SamBoad managing the club’s social media pages, website, and blogs.

The CEO of Berry Ladies Football Club, Kwasi Osei Danso Ofori-Atta expressed his enthusiasm about continuing the partnership, stating, “We are thrilled to extend our partnership with SamBoad for another two years. Their expertise in digital marketing has been invaluable in helping us connect with our fans, sponsors, and the wider football community. With SamBoad’s support, we have been able to strengthen our online presence and engage with our audience in meaningful ways.”

Likewise, the CEO of SamBoad, Samuel Kwame Boadu conveyed his excitement about the partnership renewal, emphasizing the firm’s commitment to supporting Berry Ladies FC’s digital marketing efforts. “We are delighted to renew our partnership with Berry Ladies Football Club. Over the past years, we have worked closely with the club to elevate its digital presence and reach. We look forward to continuing this journey together, leveraging our digital marketing strategies to further enhance the club’s visibility and success,” said the CEO of SamBoad.

The renewal of the partnership between SamBoad and Berry Ladies Football Club signals a continued collaboration aimed at achieving mutual success both on and off the field. With SamBoad’s expertise in digital marketing and Berry Ladies FC’s dedication to excellence, the future looks promising for this dynamic partnership.

February 29, 2024
SamBoad Organizes Skill Set Training for Berry Ladies FC, Sponsored by Priority Insurance Company

In a remarkable initiative aimed at empowering young female athletes beyond the football field, SamBoad Business Group Limited, a leading digital marketing and business solutions provider, focused on youth development as well, recently organized a skill set training session for the players of Berry Ladies Football Club on a Vals Day, 14th February 2024. The event, generously sponsored by Priority Insurance Company Limited, provided the players with valuable training in various practical skills, offering them opportunities for personal and professional growth outside the realm of sports.

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The skill set training, held at the camp of Berry Ladies FC, encompassed a diverse range of practical skills tailored to equip the players with valuable knowledge and capabilities. Among the skills taught were soap making, after wash production, parazo production, brown sugar preparation, and liquid soap production. These skills were carefully selected to offer the players diverse avenues for income generation and personal development.

Under the guidance of an experienced trainers and facilitators, the players enthusiastically engaged in the training sessions, eagerly learning the intricacies of each skill. From mastering the art of soap making to understand the nuances of liquid soap production, the players demonstrated remarkable dedication and enthusiasm throughout the training program.

Speaking about the initiative, Samuel Kwame Boadu, the founder of SamBoad Business Group, emphasized the organization’s commitment to holistic youth development. He stated, “At Samboad, we believe in empowering young individuals especially Berry Ladies FC athletes to reach their full potential, both on and off the field. This skill set training program is a testament to our commitment to providing athletes with opportunities for growth and self-improvement beyond their sporting endeavors.”

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Samuel Kwame Boadu, Founder of SamBoad Business Group LLC speaking

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The sponsorship from Priority Insurance Company further underscored the importance of corporate support in driving meaningful social impact initiatives. Mr. Abubakari Salifu, General Manager, Marketing and Business Development at Priority Insurance Company, expressed his company’s pride in partnering with Samboad Business Group Limited to support the skill set training for Berry Ladies Football Club. He stated, “As a company deeply committed to community development and empowerment, we are honored to sponsor initiatives that contribute to the holistic development of young women. By equipping the players with practical skills, we are investing in their future success and empowering them to become agents of positive change in their communities.”

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Some Executive Management of Priority Insurance Company Limited

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The skill set training received widespread praise from participants and stakeholders alike, with the players expressing gratitude for the invaluable opportunity to acquire new skills and expand their horizons. Many expressed their enthusiasm for applying their newfound knowledge in their personal lives and exploring entrepreneurial ventures beyond football.

The skill set training organized by SamBoad Business Group Limited for Berry Ladies Football Club, generously sponsored by Priority Insurance Company, exemplifies the transformative power of sports-based youth development initiatives. By equipping young female athletes with practical skills and opportunities for personal growth, the initiative not only empowers them to succeed on the field but also prepares them for success in life beyond sports. As the participants embark on their journey armed with new skills and knowledge, they are poised to make a positive impact in their communities and inspire others to pursue their dreams with determination and resilience.

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February 14, 2024
SamBoad records 12.3% revenue growth in 2023

SamBoad Business Group Limited has announced remarkable performance in its unaudited financial results for the year 2023, recording impressive growth despite some failed growth of some of its subsidiaries.

This replicates the commendable performance it achieved in the first three quarters of the current fiscal year, 2023

Specifically, the digital marketing and business solution provider’s gross earnings rose to Ghs 150,000 up from Ghs 80,000 recorded in September 2022, seen as a 12.3% increase in revenue

The business service provider also continued to maintain a very strong balance sheet, with total assets rising to Ghs 670,000, representing a 9.1 per cent increase over the Ghs 340,457 recorded at the end of December 2022 for three of its subsidiaries.

SamBoad Business Group Limited shareholders’ and investors funds remained very strong again reflecting a strong capacity for internal capital generation and growth in future. However, SamBoad has recorded strong revenue growth with some of its subsidiaries and departments, two aspects of its subsidiaries were not doing very well, especially with the SamBoad Express Department, recording a total loss in revenue and assets. What currently holds that department is their partnership with DHL Africa.

Commenting on the result yesterday, SamBoad Business Group Limited’s Founder, Samuel Kwame Boadu, said that the group continued to show notable operating resilience amid significant headwinds in its presence markets amidst heightened global risk environment and some of its subsidiaries not doing well due to a lot of external factors.

He said the business service provider’s strong diversification model and unwavering focus on customer and client satisfaction continues to give SamBoad an edge over its peers in the digital marketing and business service providing industry.

He said, “We continue to reap the benefits of our diversification strategy and Customer -1st philosophy and build resilience in our operations across Ghana to support the mission of providing superior value to our stakeholders, clients and investors

“This has translated into strong financial gains evident in growth in our revenue. In addition, we are strategically positioned to drive our market share in Ghana, with the strong growth of our digital marketing services and partnership deal offerings,” Samuel Kwame Boadu stated.

“The group’s profitability increased with underlying growth in our diversification strategy and our continuous support to our clients who have partnered with SamBoad Business Group Limited.

“We will therefore in 2024 improve and remain very cautious in risk asset creation as we defensively position our asset portfolios to minimize the impact of the heightened business risk in Ghana Consequently, we will continue to seek for more investment to revamp our fallen subsidiaries and diversify more into other industries,” he concluded.

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Source: Thebftonline.com

February 4, 2024
Samuel Kwame Boadu Trains Brong Ahafo and Ashanti Regional Agents of Priority Insurance Company

Samuel Kwame Boadu, a renowned expert in the field of digital marketing and founder of SamBoad Business Group Limited on 28^th October 2023, conducted a comprehensive training session for insurance agents of Priority Insurance Company Limited from Brong Ahafo and Ashanti region. The session focused on enhancing the insurance agents’ skills in branding, digital marketing strategies, and the effective use of WhatsApp Business tools.

Image Credit: SamBoad Business Group LLC

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The one day training session brought together insurance agents hailing from the vibrant Ashanti Region, representing towns such as Obuasi, Bekwai, Santasi, Juaso, Konongo, Agona, Effiduase, Kronom, Tafo, Bantama, Suame, Bibiani, Kwamo, Kumasi, as well as agents from the Brong Ahafo Region, including Sunyani, Techiman, Brekum, Wenchi, Atebubu, Goaso, Sampa, Kintampo, and Nkoranza.

Image Credit: SamBoad Business Group LLC

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Mr. Charles Adu-Antwi, the Northern Sector Manager, Mr. Frank Ofori Agyekum, the Ashanti Regional Manager, Mr. Abass Yakubu, the Brong Ahafo Regional Manager and Mr. Ernest Danquah, the Head of Retail and Agency and staff from the two regional offices of Priority Insurance Company Limited, also attended the training, which took place at the Suame Office Premises.

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One of the highlights of the training was the participation of the regional managers, each of whom provided invaluable insights into how agents could apply these newly acquired tools to their daily activities. The session commenced with Samuel Kwame Boadu’s informative presentation on branding and its significance in the insurance industry. Samuel emphasized that a strong brand presence can create a lasting impression and help agents stand out in a competitive market.

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Mr. Charles Adu-Antwi, the Northern Sector Manager | Image Credit: SamBoad Business Group LLC

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Mr. Frank Ofori Agyekum, the Ashanti Regional Manager | Image Credit: SamBoad Business Group LLC

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Samuel delved into the intricacies of digital marketing, touching upon strategies such as social media branding, digital marketing strategies, and content creation. His real-life case studies demonstrated how insurance agents in the two regions could successfully implement these strategies into their daily marketing activities.

The use of WhatsApp Business tools was also a key focus of the training. Samuel demonstrated the various functions of the platform, including messaging, automated responses, and business profiles.

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Mr. Abass Yakubu, the Brong Ahafo Regional Manager| Image Credit: SamBoad Business Group LLC

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The Agents actively participated in the training session, asking questions and seeking clarifications on the practical application of the strategies shared by both Samuel and the regional managers. The engaging Q&A sessions allowed the agents to gain deeper insights into the intricacies of branding, customer service and digital marketing. The spirit of cooperation was evident as experienced agents shared their own success stories with the other agents.

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Image Credit: SamBoad Business Group LLC

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Image Credit: SamBoad Business Group LLC

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“Training sessions like these provide our agents with the knowledge and tools they need to stay competitive in the ever-changing insurance landscape. In an increasingly digital world, strong branding and effective digital marketing are essential,” Mr. Charles Adu- Antwi remarked during his clarifications on the trainings.

In a closing address, the Ashanti Regional Manager, Mr. Frank Ofori-Agyekum delivered an inspirational message, urging all agents present to approach their work with dedication and enthusiasm. His admonition served as a reminder that continuous learning and improvement are vital in the ever-evolving insurance industry.

Mr. Ernest Danquah, Head of Retail and Agency further answered questions from agents, providing additional clarity on important topics. This interactive exchange further enriched the agents’ understanding of the material presented and also insights on how management of Priority Insurance Company Limited are doing everything they can to continuously equip their agents with every vital tool to help them sell.

Mr. Ernest Danquah, the Head of Retail and Agency

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As the training concluded, the agents left the venue with a deeper understanding of the power of branding and digital marketing. Armed with these new skills, they were eager to put them into action in their daily activities. The event not only empowered insurance agents but also fostered a sense of community and collaboration among these stakeholders.

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Samuel’s training was a step towards ensuring that insurance agents are well equipped to adapt to the evolving market dynamics, marking an important milestone in their journey towards providing better services to their clients. The event serves as a reminder that continued education and adaptation are key to success in the insurance industry.

October 30, 2023
UNICAF contracts Samuel Kwame Boadu as Student Consultant

Unicaf has contracted one of the best educational consultant and student advisor in Ghana, Samuel Kwame Boadu.

The appointment and contract were part of plans by the university and company to boost their marketing and recruitment efforts to increase and diversify the multicultural numbers at the university and company. Samuel Kwame Boadu after being contracted joined the Unicaf Ghana Team in November 2019.

Unicaf’s headquarters is in Europe and was founded in 2012. While initially focusing solely on Africa, it has been expanding its range to offer scholarships to students worldwide, provided they meet certain eligibility criteria. Unicaf has established a number of branch campuses and learning centers in Africa, such as in Nigeria, Ghana, Kenya, Zimbabwe, Uganda, Egypt, Morocco, Somalia, South Africa, Zambia and Malawi. Already more than 30,000 have taken advantage of the Unicaf scholarships and registered to one of the partnership programmes. The number of students is estimated to increase to 100,000 by the year 2023. The learning centers are set up to include digital libraries, computer labs, internet, generators and make students less prone to the studying in areas with partially inadequate infrastructures.

“While education in Africa is rising and demand for skilled people also ascends, there are serious challenges to Africans reaching quality Higher Education (HE) levels that are recognized by the world’s employers. The gap in the market needs to be addressed now… if the 2040 African labor force is to have global value.

Samuel Kwame Boadu is an inspirational and multi-award-nominee Educationist, Entrepreneur and Digital Marketing Consultant.

He is currently the Founding CEO of SamBoad Business Group Limited, a fast-growing service provider in Ghana with over 4 subsidiaries and activities.

Samuel Kwame Boadu is a consultant with the believe that Education in Africa should be affordable and flexible to access to aid the working class to further their education whiles working, hence joining UNICAF. Excited on his appointment and contract, he indicated that he is willing to help a lot of eligible Ghanaian applicants to get access and take advantage of Unicaf Scholarships.

“I am excited and it’s an honor to represent Unicaf as a student advisor in Africa because of the various scholarship programs and free short courses they have.

to offer. Not forgetting the great tuition discounts, they offer and the fact that their graduate are 100% employable on a global front,” Samuel stated.

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Source: B&FT

October 25, 2023