Why Creating TikTok Accounts for SamBoad Clients Was a Strategic Move

TikTok has become one of the most powerful platforms for brand awareness, customer engagement, and digital influence globally. In Ghana, the platform’s growth has exploded—especially among young consumers, working professionals, and niche communities who prefer engaging short-form video content. As digital consumption shifts rapidly, SamBoad Business Group Ltd made a strategic decision to help some of its clients build a stronger presence on TikTok.

This article by SamBoad Media Consult highlights why SamBoad created TikTok accounts for selected clients and how this decision directly contributed to their digital positioning, brand storytelling, and overall marketing ROI. We spotlight three major case studies: Kofikrom Pharmacy, Priority Insurance Company Ltd, and Berry Ladies FC.

The Power of TikTok in Ghana’s Digital Landscape

Before diving into the case studies, it’s important to understand why TikTok has become such an essential platform for businesses in Ghana:

• Over 6 million active users in Ghana in 2024–2025

• High engagement rates compared to Instagram and Facebook

• Algorithm-driven exposure (you don’t need many followers to go viral)

• Younger audiences consume 70% of their daily content via TikTok

• Short-form videos increase conversions for brands by 2–4x

• A massive influencer ecosystem that strengthens brand credibility

• Strong organic reach (unlike Facebook which is more paid-driven)

For SamBoad clients, TikTok represents:

• A new customer acquisition channel

• A modern brand touchpoint

• A storytelling platform

• An awareness booster

• A way to stay culturally relevant

This is why SamBoad proactively guides clients onto the platform.

Case Study 1: Kofikrom Pharmacy

Objective:

To humanize the brand, educate consumers, and grow digital visibility for its pharmaceutical and wellness services.

Why TikTok?

Pharmaceutical companies often struggle with connecting emotionally with consumers. TikTok offers a platform to:

• Break down complex health topics

• Promote wellness in a friendly format

• Share behind-the-scenes pharmacy operations

• Build trust with short educational videos

• Join health-related trends to increase visibility

Strategic Actions by SamBoad:

• Created and verified the TikTok account

• Developed a content direction focused on health education, myths vs. facts, lifestyle tips

• Introduced the “Ask Your Pharmacist” series

• Leveraged TikTok audio trends for brand storytelling

• Positioned Kofikrom as a consumer-friendly and accessible health brand

Results Expected/Observed:

• Increased engagement among younger audiences

• Higher inquiries on certain medications and wellness services

• Stronger brand trust

• More visibility for Kofikrom’s CSR health projects

TikTok allowed Kofikrom Pharmacy to communicate with the public in a style that traditional advertising simply cannot achieve.

Case Study 2: Priority Insurance Company Ltd

Objective:

To create awareness around insurance, educate the public, and increase policy inquiries.

Why TikTok?

Insurance is often seen as “boring,” “complicated,” or “for older people.” Yet Ghana’s youth need insurance education more than ever.

TikTok offers Priority Insurance the chance to:

• Explain insurance policies in a fun, visual way

• Use storytelling to show WHY insurance is important

• Make relatable skits around traffic accidents, fire risks, and travel

• Engage first-time insurance buyers

• Build brand trust quickly

Strategic Actions by SamBoad:

• Set up the TikTok page with an insurance-friendly branding tone

• Introduced short educational videos such as:

  • “Why Every Driver Needs Third-Party Insurance”

  • “What to Do After a Car Accident in Ghana”

  • “Fire Safety Tips for Renters”

• Used animation and trending audio to boost relatability

• Planned influencer-driven campaigns with Ghanaian lifestyle creators

Results Expected/Observed:

• Greater awareness among youth and new drivers

• More policy inquiries through TikTok DMs

• Increased brand trust due to consistent visibility

• Priority Insurance positioned as a modern, youth-friendly financial service provider

TikTok offers Priority Insurance an untapped market—young, digital-savvy Ghanaians who represent the next generation of policyholders.

Case Study 3: Berry Ladies FC

Objective:

To grow fan engagement, spotlight players, and attract sponsors for the club.

Why TikTok?

Sports organizations thrive on fan culture, emotions, and behind-the-scenes storytelling—TikTok is perfect for this.

Berry Ladies FC can use TikTok to:

• Showcase training sessions

• Introduce players with fun trends

• Share matchday highlights

• Build a loyal digital fanbase

• Attract sponsorships through visibility metrics

Strategic Actions by SamBoad:

• Created and branded the official TikTok page

• Produced engaging football content focused on:

  • Players’ personalities

  • Locker-room scenes

  • Women’s football empowerment

  • Matchday hype videos

• Used sports-related TikTok sounds for virality

• Positioned players as relatable, energetic, marketable athletes

Results Expected/Observed:

• Increased followers and fan engagement

• Higher visibility leading to sponsorship opportunities

• Stronger digital reputation compared to other women’s teams

• A more interactive relationship between fans and players

TikTok gives Berry Ladies FC a global stage, enabling exposure beyond Ghana’s borders.

Why TikTok Is a Strategic Tool for Brand Growth

SamBoad’s decision to build TikTok accounts for clients was influenced by key digital trends:

1. Audience Migration to Short-Form Video

Ghanaians now prefer quick, digestible video content.

2. Higher Engagement Than Instagram or Facebook

TikTok’s algorithm rewards creativity, not follower size.

3. A Platform Where Every Brand Has a Chance to Go Viral

From pharmacies to insurance firms to football clubs—any niche can go viral with the right content strategy.

4. Increased Trust Through Humanized Branding

Video shows the faces behind the brand, boosting credibility.

5. Measurable Returns for Clients

Brands can track:

• engagement

• retention

• link clicks

• DMs

• content performance

6. TikTok Is Becoming a Sales & Conversion Platform

People increasingly buy what they see on TikTok.

Conclusion From SamBoad Media Consult

Creating TikTok accounts for SamBoad clients was not just a social media decision; it was a long-term digital branding strategy. The platform’s influence in Ghana continues to rise, and the brands that adapt early will dominate their industries.

For Kofikrom Pharmacy, Priority Insurance Company Ltd, and Berry Ladies FC, TikTok provides:

• visibility

• engagement

• trust

• storytelling power

• audience expansion

• brand influence

SamBoad’s role is to help clients maximize these opportunities through professional strategy, content planning, and social media execution.

FAQs

1. Why did SamBoad introduce TikTok management services?

To help clients stay relevant, reach younger audiences, and increase brand visibility using short-form video.

2. Which industries in Ghana benefit most from TikTok?

Pharmaceuticals, insurance, sports, entertainment, retail, and media.

3. Can professional brands thrive on TikTok?

Yes. With the right content strategy, even pharmacies and insurance companies can grow rapidly.

4. Does SamBoad offer full TikTok management?

Yes. From account creation to content strategy, scripting, video editing, and analytics.

5. How do TikTok pages attract sponsors?

Brands with high engagement become attractive to corporate advertisers seeking reach and relevance.

Source: SamBoad Media Consult