Western Region, Ghana — Samuel Kwame Boadu, Founder of SamBoad Business Group Limited and a renowned Digital Marketing Consultant, has partnered with Priority Insurance Company Limited to train insurance agents in the Western Region on branding and digital marketing strategies.
The initiative follows the success of similar training sessions previously held in the Greater Accra and Ashanti Regions, which received strong feedback from participants and inspired the company to extend the program nationwide.
According to Mr. Abubakari Salifu, General Manager for Marketing and Business Development at Priority Insurance, the goal of the training is to equip agents with the latest tools and techniques to boost sales and enhance their digital presence.
“We encourage all our agents across the country to participate in such capacity-building sessions,” Mr. Salifu said. “They help improve our collective knowledge and ensure our teams stay updated on the latest marketing and branding trends.”
The Western Region session featured a blend of interactive presentations, discussions, group exercises, and Q&A engagements. Participants had the opportunity to learn directly from Samuel Kwame Boadu and other senior executives, including Sector and Regional Managers, who shared practical insights on customer engagement, brand positioning, and effective use of social media.
During the session, Mr. Awal Mohammed Awudu, one of the facilitators, highlighted the importance of continuous learning in an increasingly digital-driven marketplace.
“Strategic trainings like these provide our agents and stakeholders with the resources they need to remain competitive,” Mr. Awudu emphasized. “Strong branding and digital marketing are essential tools in today’s insurance landscape.”
In his closing remarks, Mr. Ben Quayson, Western Sector Manager, urged agents to approach their work with renewed passion and commitment. He underscored that adaptability and ongoing professional development are vital in maintaining excellence in the insurance industry.
Mr. Ernest Danquah, Head of Retail and Agency, also addressed several agent questions, providing additional guidance and assurance that management remains dedicated to supporting their professional growth.
The training concluded on an optimistic note, with participants leaving inspired and ready to apply their new skills to improve customer relations and sales performance. The event not only enhanced their understanding of branding and digital marketing but also strengthened collaboration and teamwork within the Priority Insurance network.
For Samuel Kwame Boadu, the session marked another milestone in his mission to support business growth and digital transformation across Ghana. His continued work with corporate organizations reflects his belief that education and innovation are central to staying relevant in today’s competitive marketplace.
Source: SamBoad