Accra, Ghana — [12/06/2021] — SamBoad Business Group Ltd is pleased to announce a strategic partnership with Priority Insurance Company Ltd, one of Ghana’s fastest-growing insurance firms, to enhance its digital marketing, online visibility, and brand engagement across the country.
Under this partnership, SamBoad Business Group Ltd—through its digital marketing and publishing divisions—will provide Priority Insurance Company Ltd with comprehensive digital services, including:
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Social media management and content creation
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Search engine optimization (SEO) and website upgrades
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Online advertising and lead-generation campaigns
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Corporate storytelling and brand reputation building
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Digital public relations and media publishing
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TikTok, Facebook, Instagram, YouTube and Google Business development
The partnership aims to position Priority Insurance Company Ltd as a leading digital-first insurance provider in Ghana, ensuring that its services reach a wider audience while improving customer engagement and brand trust.
Speaking on the partnership, Samuel Kwame Boadu, Founder of SamBoad Business Group Ltd, stated:
“Priority Insurance Company Ltd is a brand that has consistently invested in customer care, innovation, and community support. Our mandate is to align their strong offline reputation with equally powerful digital visibility. We are excited to support their transformation into one of Ghana’s most influential and digitally active insurance companies.”
The collaboration is part of SamBoad’s long-term mission to support Ghanaian businesses in embracing modern marketing strategies, building stronger online communities, and capturing the attention of digitally savvy customers.
Priority Insurance Company Ltd’s Mr. Salifu Abubakari Salifu also expressed confidence in the partnership, noting that the digital transformation of the insurance sector is crucial to serving today’s technology-driven audience.
With this strategic collaboration, SamBoad Business Group Ltd reinforces its position as one of Ghana’s leading digital marketing and media support firms, empowering companies to scale digitally using innovative tools, data-driven strategies, and top-tier content publishing.