In a unique blend of sports and vocational development, SamBoad Business Group Ltd organized a skill‑set training session for the players of Berry Ladies FC, supported by Priority Insurance Company Limited. The initiative, held on Valentine’s Day, aimed to equip female footballers with entrepreneurial and life skills alongside their athletic development.
Beyond the Football Field: Practical Skills for Sustainable Futures
Over 30 Berry Ladies players participated in hands-on workshops covering practical trades such as:
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Soap-making (bar and liquid soap)
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After-wash production
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Brown sugar production
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Bleach creation
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Floor cleaner preparation
These skills were carefully chosen to provide players with potential income streams beyond their football careers, reflecting SamBoad’s long-term vision for holistic athlete development.
Strategic Vision: Preparing Players for Life and Leadership
Samuel Kwame Boadu, Founder of SamBoad Business Group, emphasized the program’s dual focus on sports and entrepreneurship:
“At SamBoad, we believe in empowering Berry Ladies’ players not only for success on the field but also for life off it. These trainings reflect our commitment to youth development and self‑reliance.”
The initiative underlines a growing recognition that female footballers need opportunities to secure financial independence and leadership skills outside of football.
Priority Insurance’s Role in Driving Social Impact
Priority Insurance’s sponsorship highlights how corporate organizations can meaningfully support sports and youth development. Mrs. Abena Agyakoma Nketia, Head of Corporate & Broker Unit, explained:
“Female athletes deserve more than a single path. By supporting this training, we help the players build skills that can generate income long after their football careers.”
Mr. Abubakari Salifu, General Manager of Marketing and Business Development, added:
“Whether or not you continue to play football, you have a right to acquire valuable skills. Use this training seriously — it could become a lucrative business.”
Participants received certificates of completion, which can bolster their resumes and entrepreneurial credibility.
Positive Response From Players and Long-Term Goals
The Berry Ladies FC players responded with enthusiasm, acknowledging the value of developing both their athletic and entrepreneurial skills. SamBoad and Priority Insurance have pledged to continue organizing similar sessions, ensuring the players gain sustained support for personal and professional growth.
Why This Program Matters
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Empowerment Through Diversification: Provides female footballers with alternative income streams beyond sports.
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Corporate Social Responsibility in Action: Demonstrates Priority Insurance’s commitment to youth and gender empowerment.
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Sustainable Development: Equips players with lifelong skills rather than short-term handouts.
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Strengthening Club-Partner Relations: Enhances trust and engagement between Berry Ladies FC and corporate sponsors.
Key Quotes
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Samuel Kwame Boadu: “These trainings reflect our commitment to youth development and self‑reliance.”
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Mrs. Abena Agyakoma Nketia: “By supporting this training, we help the players build skills that can generate income long after their football careers.”
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Mr. Abubakari Salifu: “You have a right to acquire valuable skills … this could become a lucrative business.”
Looking Ahead
SamBoad Business Group’s collaboration with Priority Insurance exemplifies a forward-thinking model for sports development in Ghana, combining athletic training with entrepreneurship, financial literacy, and life skills. This holistic approach ensures that female footballers not only succeed on the field but also thrive in life beyond the pitch.
FAQs
1. Who organized the skill-set training for Berry Ladies FC?
SamBoad Business Group Ltd organized the training, with sponsorship from Priority Insurance Company Limited.
2. What skills were taught during the training?
The training covered soap-making, after-wash production, brown sugar, bleach, and floor cleaner preparation.
3. Why is this initiative important?
It provides players with alternative income streams, life skills, and professional development beyond football.
4. Will there be more training sessions?
Yes, SamBoad and Priority Insurance plan to organize additional sessions to further empower the players.
5. How does this impact corporate social responsibility in Ghana?
The program demonstrates how private companies can contribute meaningfully to youth and gender empowerment.
Source: SamBoad