February 29, 2024
How to Start a Digital Marketing Agency like SamBoad in Ghana

The digital revolution has opened up unprecedented opportunities for businesses to succeed in Ghana. For aspiring entrepreneurs, this is a fantastic chance to start their own successful Digital Marketing Agency like SamBoad Business Group Limited and make the most of these incentives. With sound market research, meticulous planning & understanding your target audience – you are sure to find success! Let’s explore what it takes: From preparing a business plan and finding clients through client acquisition strategies all the way till assembling an adept team- follow SamBoad’s guide on how to start a digital marketing agency in Ghana and get ready for launch day with confidence!

We share a step-by-step procedure for starting a digital marketing agency in Ghana that will assist you in starting your own business, maintaining it, and ultimately achieving success. Even if you are just getting started, you can be sure of success if you follow this procedure.

What is a Digital Marketing Agency?
A digital marketing agency is a powerhouse for any business looking to gain an edge in their online presence and sales. Whether it be through optimizing websites, utilizing the latest tools from search engines or social media outlets, email campaigns or mobile apps—they’ll help you maximize visibility that attracts website visitors, generates leads & drives more sales!

These agencies typically offer a variety of digital marketing services, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, video marketing, and website design and development. By utilizing these various digital marketing strategies, a digital marketing agency can help businesses reach their target audience more effectively and efficiently than traditional marketing methods.

Digital Marketing in the Past
Digital marketing was simple in the beginning. Ads and Search Engine Optimization (SEO) made up the majority of it. Sometimes, all one needed to do to get to the top of search results was to put a lot of links on the website’s home page or footer. The beginning was hard, and many irrelevant websites used to be at the top of searches because they had put a lot of links on the home page or footer.

However, things changed over time as search engine algorithms became more sophisticated and began to recognize spammy websites and bad links for what they were. Relevant businesses began to appear in the search results gradually but surely. Ads went through the same process. Digital Marketers were forced to create better ads with copy that was more relevant and well-written as a result of bad ads no longer receiving clicks or conversions.

Current Situation of Digital Marketing
Algorithms for search engines are now quite intelligent. Additionally, there has been a significant rise in the level of online rivalry for customers. The websites that adhere to the guidelines for online promotion are currently at the top. Ethics, strategy, high-quality content, and hard work have replaced spam and poor copy.

Scope of Digital Marketing
A greater number of businesses are attempting to use online platforms to attract potential customers than ever before. However, there is a significant shortage of digital marketing specialists. The majority of digital marketers continue to play by the rules and do not achieve the desired outcomes. As a result, digital marketing’s scope and opportunities have grown significantly and will continue to grow.

Easy Guide to Start a Digital Marketing Agency in Ghana
One of the best times to start a digital marketing business is right now. If you are thinking of starting a digital marketing agency in Ghana, follow these steps.

Acquire the Required Skills
It’s a great idea to start a digital marketing agency in Ghana, where you can get a lot of attention. However, it is essential to educate yourself and comprehend digital marketing agencies prior to beginning. You can be as creative and smart as anyone in the game, but if you don’t know how to deal with the different nuances of managing accounts and client relationships, you’ll start looking for a new job quickly. Many high-ranking individuals never stop learning. Learning is a good use of your time and money if you want to improve.

Learn about PPC, SEO, email marketing campaigns, and the creation of online funnels, among other digital marketing concepts. Learn about content marketing and graphic design as well. You also don’t know what it’s like to work where your clients might be employed before you have mastered digital marketing and other skills. It will help you become a professional with a broader perspective and greater comprehension.

Plan Your Strategy
If you want to make a name for yourself in the digital marketing industry, you need to start thinking about your niche, where you want to go, and how you want to do it right away. Each decision will have its own repercussions, regardless of whether you want to concentrate on just one division of digital marketing or look at many, target a single industry or more, play locally or go national. Playing to your strengths is the goal. Don’t take on too much at first. The start-up game’s rules apply here. Start slowly but firmly.

When you’re done with your niche, you need to know where you stand in relation to your rivals. You can then figure out how to beat your competitors by researching them. Utilizing the same online keywords as your company, narrow down your competitors to approximately 10-15 for competitor analysis. Then, look at how they monetize, this will help you understand their strategies.

Build Your Online Presence
Get a domain name to get your online presence off to a good start. Choosing a domain name that is identical to your brand name would be ideal. However, it might not be possible, so you might have to settle for a domain name that might be similar to what you already have. A .com domain is best for B2C websites, whereas a .in domain is fine for B2B businesses. If you want to reach customers all over the world, you should use a domain extension that isn’t specific to a country like .com, .co, .biz, .net, .io, etc. Shared, cloud, virtual private server (VPS), and dedicated hosting options are available from web hosting providers. We recommend cloud hosting or shared hosting because they are both less expensive and adequate for small websites.

Leverage Social Media
To connect with potential clients in the future, select a few relevant social media platforms. You can strengthen your online presence by sharing useful content and connecting with your social media followers. Additionally, it encourages potential customers to trust your brand. By connecting with your customers on social media, you can establish relationships that are valuable and last a lifetime. It is not necessary to be active on all social media platforms. Based on your industry and niche, select the most pertinent ones and regularly update them.

Build Your Brand
Building your brand to differentiate yourself from the competition is one of today’s most important tasks. You can get a logo, visiting cards, good content on the website, a couple of emails with presentations, and so on. Having a logo helps you establish your brand’s identity and make it memorable. But don’t spend a lot of time or money trying to make the design perfect or changing it often. Instead, look for something that piques your interest and move forward with it. If you think a better logo design is necessary, you can set aside money for it once your digital marketing agency has established itself.

Hand out your business cards to potential customers at trade shows, airport lounges, business centers, conferences, and other events. You become more visible the more you distribute. If you are attending a trade show, you can also make a few flyers and simply distribute them. Knowing where you come from and who your brand is might also be interesting to your customers. On your “About Us” page, you can choose to tell the story of how your business came to be. Additionally, if you have employees, make sure to introduce them on the page. On your website, you can choose to highlight significant achievements for your business or employees.

Complete the Registration Process
Even though you can start out as a solopreneur, if you want to grow, you’ll need a business name. You could register your company as a proprietorship, a one-person company, a private limited company, a limited liability partnership (LLP) or a limited liability company (LLC), depending on how you want to proceed. You need to hire an accountant to make sure your finances are in order and that your taxes are submitted on time. Companies can be registered under the following categories in Ghana.

  • Sole Proprietor

This registration is recommended if you intend to start your own business and want complete ownership. There will be no distinction made between an individual and a business in this registration. Since the owner and business are regarded as a single entity, they face more liabilities-related risks.

  • One Person Company

A single person will run the business in this type of registration, but there is a clear distinction between owner and business. As a private company, the taxation will be applied. The Owner is only responsible for investments made in the business.

  • Partnership Firm

It is strongly recommended that you register as a partnership firm if you have multiple partners. Each partner owns a stake in the business in this arrangement. It only requires minimal documentation and is simple to set up. One major drawback is that each partner has “Unlimited Liability,” which means that their personal belongings can be attached to pay off the liabilities of the partnership firm.

  • Limited Liability Partnership

An LLP should be registered if you have multiple partners but don’t want to share unlimited liabilities like a partnership firm. The liability of each partner is limited to their investment in the business.

  • Private Limited

Companies seeking limited liabilities and those with multiple partners can benefit from this registration. All Private Limited Companies in Ghana are governed by the Registrar General, the country’s governing body. When compared to other types of registration, this one necessitates a greater number of documents and guidelines.

Fix Your Payment Model
Always define the value you provide to client business when setting pricing for your services. Customers are willing to pay for what you provide for their business. Don’t compete on price with other agencies, do them based on value and expertise. Depending on the objectives of the client, digital marketing agencies employ various payment models. Choose a payment method that works for both your business and your customers. For some clients, you may need to define a different model. Be adaptable and flexible to the needs of the customer. A few types of payment methods are listed below.

Hourly fee

A lot of service providers charge by the hour. It’s because they spend a lot of time talking to customers one-on-one, whether over the phone or in person. Longer and more complex service offerings muddy this billing model.

Flat fee

The idea of a flat fee is the least difficult of all the estimating models. Under it, you evaluate how much the work and time for a particular client are worth and you both are OK on a level month to month expense. Not only is this procedure straightforward, but it also makes it possible to eliminate any unnecessary friction when it comes time to send the invoice. If you meet their expectations, they won’t have any trouble paying for it because they know exactly how much it will cost.

Percentage fee

Because it takes into account the client’s potential for growth and scalability, the percentage of spend is a popular topic with agencies. After reaching a certain level of maturity, agencies will refuse clients with little or no prior spending.

Commission-based fee

Agencies frequently employ a commission-based payment method in an effort to outperform rivals. In essence, they are compensated when a customer makes a profit from a sale.

Build a Strong Team
If you want to participate in a variety of digital marketing endeavors, you must establish a core team. Each member ought to have some understanding of a specific facet of digital marketing. You can hire a social media manager, a Google Ads expert, an SEO expert, a Facebook expert, and so on. Freelancers with experience in a variety of digital marketing activities can be hired by solopreneurs. To carry out your digital marketing projects successfully, you will need the following people.

Content Writers/Editors

Quality content is what drives organic search engine traffic to a website, and content is king. It is possible to get people to your website from search engines if you can produce high-quality content with relevant keywords. These visitors can be turned into leads and then into customers who buy products using other digital marketing strategies. You can provide your client’s team of writers with topics and keywords so that they can create essential website content to attract search engine traffic.

Graphic Designers and Media Specialists

Although the majority of people do not enjoy reading page after page of text on a website, written content can help you attract visitors. To prevent the visitor from becoming overwhelmed and leaving the website, you must include visual elements.

To keep the reader interested, you can use images, videos, and infographics in addition to the text. The fact that you can repurpose this visual content for social media marketing campaigns is the best part.

Ad Specialists

Although organic traffic is ideal for your clients’ websites, it may not be sufficient to bring in enough revenue or convert into leads. As a result, you should give paid advertising on social media, websites, and search engines a shot to get targeted traffic. Ad specialists know how to attract potential customers and convert site visitors into paying customers. You can hire one or more advertising platform specialists for Google Ads, Facebook Ads, and other platforms. They can make advertising campaigns based on what your customers want.

Sales Representatives

To succeed in your digital marketing business, you need customers. You need to hire sales professionals to get clients and negotiate your rates and contract terms unless you want to actively engage in client pitching. They will also deal with negotiating monthly traffic, content, and other deliverables. based on the project’s duration.

Social Media Managers

Consider employing a social media manager to oversee the client’s social media profiles if you intend to provide social media services. She or he will be in charge of running social media advertising campaigns, responding to followers’ questions and comments, and posting content on social media. Finding appropriate influencers in your client’s niche can also be done by your social media manager, who can assist you in running influencer marketing campaigns.

Develop a Sales Process
To put it simply, the steps that a salesperson should take to turn a prospect into a customer should be outlined in your sales process. The salesperson will be able to respond to client inquiries with confidence and clarity if the sales processes are clearly defined. It is essential to your success as a digital marketing agency to have a distinct sales process, as opposed to more established firms. The absence of a sales procedure causes many agencies to fail. Due to a flawed sales process, the agency may frequently lose the most interested customer. To avoid losing sales, teach your team the significance of adhering to a sales procedure.

Additionally, we recommend that the customer database be maintained with expert CRM (Customer Relationship Management) software. Numerous useful tools are built into many contemporary CRM systems. Learn how to use this software with your sales team. Freshsales, Hubspot, Leadsquared, and other CRM software are among the most widely used.

Perform Project Management
You have a project, now it is time to fulfill your commitments. Numerous digital marketers over guarantee and convey because of which numerous clients lose trust in the organization. Having a project management system for your entire team is critical to its efficient monitoring and systematic operation. Establish a procedure for carrying out the project and strictly adhere to the action plan. It will assist you in developing a procedure that can be followed by any team member. When you recruit new representatives, it will be far simpler to prepare them about the organization cycle. It will guarantee that all projects will produce work of the same high quality.

Start Generating Leads
There are numerous approaches to lead generation. Don’t get discouraged, though, because expanding your clientele can be challenging at first. Keep in mind who you want to sell to before you start the lead generation process. Launching a YouTube channel for lead generation is one effective strategy you can employ after identifying your target audience. Produce helpful video content on a regular basis and use it to generate leads. Case studies, trending tops, client reviews, and other ideas for publishing include

Checking your previous videos or blogs is an additional step. If you notice that any of your videos or blog posts are doing better. Look at the title and the content. and make changes in other posts that are similar. Affiliate marketing is a good way to bring in money for your website. In business, lead generation can be either successful or unsuccessful. Maintaining your personal and business finances will be easier if you have an additional income stream like affiliate marketing. There are numerous well-known affiliate programs, including Bluehost, Amazon, and others.

Market Your Marketing Agency
It is time to begin your promotions right now. Asking questions about how to get clients on various platforms is a common mistake made by new digital marketers. Consider the scenario in which a digital marketing specialist does not know how to acquire customers for his or her business. How will he/she get clients’ leads?

In order to turn quality leads into sales, you must employ all digital marketing strategies. At first, you can target various platforms before locating the best platform and investing more time and money in it. It will assist in increasing brand awareness and traction worldwide. Clients will have faith in your abilities and skills if your marketing makes you accessible to them across a variety of platforms. If they were able to see your various marketing strategies in real time, a lot of customers would quickly sign a deal with you.

Stay Updated
The need for digital marketing businesses to remain up to date on the most recent industry trends and methodologies is one of the most crucial aspects. In order to offer the best services to your customers, you need to expand your skill set and remain relevant. If you have employees, make sure they attend conferences, seminars, and training to learn new skills and meet others who share their interests. Understanding the dynamics of the industry and remaining up to date on the most recent happenings in the sector and the digital marketing universe are essential.

Tips to Grow Your Digital Marketing Agency

  • Obtain a Registration in Ghana to take advantage of a number of government and financial institution benefits
  • Use blogs to get high-quality links to your agency’s website
  • In order to hire the right employees, provide internships and streamline the onboarding procedure
  • Consult with experts and collaborate with fellow digital marketers

Wrapping Up

Digital platforms are being utilized by more businesses than ever before in an effort to attract customers. However, the majority of experts in digital marketing continue to adhere to the same outdated guidelines, resulting in ineffective outcomes. As a result, digital marketing’s scope and opportunities have grown, and they will continue to grow. This is the ideal time to enter the field of digital marketing if you are interested in it. Most likely, beginning your own digital marketing business will require extended periods of time, tons of work, and in the beginning, a couple of breaks. But, it will undoubtedly pay off in the end and lead to greater opportunities in the future. You can make your dream come true and enter the exciting world of digital marketing as a service provider.


  • Can I run a digital marketing agency single-handedly?

Yes, it is possible to run a digital marketing agency on your own if you only have a few clients. As your business grows you will be in need of more team members.

  • Is there a scope for digital marketing in Ghana?

Numerous small and medium-sized businesses are looking for reputable agencies that can assist them with online marketing. So there is a lot of scope for digital marketing in Ghana.

  • Which type of registration should I opt for my company?

You can register as a Sole Proprietor, Partnership Firm, Limited Liability or a Private Limited Company according to your business model.



SamBoad’s Complete Guide to Digital Marketing


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