You’re likely aware that hashtags are now used across all major social media channels. But what exactly does that mean? Why are hashtags so important?

Let’s start at the beginning.

Effectively using hashtags can be a powerful strategy to grow your digital business and increase visibility on social media platforms. Here’s a step-by-step guide by our Founder, Samuel Kwame Boadu (Digital Marketer) on how to leverage hashtags for business and social media account growth:

1. Understand Your Audience and Industry:
   • Identify your target audience and understand the trending topics and conversations within your industry. This knowledge will help you choose relevant and impactful hashtags.
2. Create a Branded Hashtag:
   • Develop a unique branded hashtag that represents your business like we using. Encourage your audience to use this hashtag when sharing content related to your products or services. This fosters community engagement and helps build brand identity.
3. Research Popular and Niche Hashtags:
   • Use tools like Hashtagify, RiteTag, or social media analytics to identify popular and niche hashtags related to your business. Mix a combination of broad and specific hashtags to reach a diverse audience.
4. Utilize Platform-Specific Hashtags:
   • Understand the hashtag culture on each platform. While Instagram relies heavily on hashtags, Twitter and LinkedIn also benefit from their strategic use. Tailor your hashtag strategy according to the platform’s best practices.
5. Include Location-Based Hashtags:
   • If your business targets specific locations, include local hashtags to connect with the community. This is especially beneficial for brick-and-mortar businesses or events aiming to attract a local audience.
6. Be Selective and Relevant:
   • Choose hashtags that are specific and directly relevant to your content. Avoid using overly generic or spammy hashtags, as they may not attract the right audience and could lead to lower engagement.
7. Create Campaign-Specific Hashtags:
   • Develop unique hashtags for marketing campaigns, product launches, or events. Encourage your audience to use these hashtags when participating, creating a sense of exclusivity and community around your campaigns.
8. Mix Short and Long-Tail Hashtags:
   • Incorporate both short and long-tail hashtags. Short hashtags are often popular, but long-tail hashtags can help you reach a more targeted audience interested in specific topics.
9. Monitor and Engage in Hashtag Conversations:
   • Regularly monitor the hashtags you use. Engage with users, respond to comments, and participate in relevant conversations. This not only increases visibility but also builds relationships with your audience.
10. Promote User-Generated Content:
    • Encourage your followers to create and share content using your branded or campaign-specific hashtags. User-generated content is a powerful way to showcase your products/services through the eyes of satisfied customers.
11. Analyse and Adjust:
    • Use analytics tools provided by the platforms to measure the performance of your hashtag strategy. Track metrics like reach, impressions, and engagement. Analyze which hashtags are most effective and adjust your strategy accordingly.

Consistent and strategic use of hashtags across your social media accounts can significantly contribute to the growth of your digital business. By connecting with your target audience and participating in relevant conversations, you can enhance your online presence and foster meaningful engagement. SamBoad Business Group has the team to help you with this journey